THE LIQUITEX EXPERIMENT
We recently had the pleasure of working with Liquitex. We were asked to create a set of images to help promote their new marketing campaign. The imagery would be highlighting the intermixability of the Liquitex products.
The client’s needs were as follows:
- Some pictures of all 5 delivery systems (Inks, Paint Markers, Spray, Soft Body, Heavy Body) mixed together
- Different Macro-images showing 2 or 3 media merging (not mixed)
- Lifestyle shots: an artist coming to a studio and realising an artwork
We took a macro lens, got some samples of paints, markers, and ink from the client and set up a few lights in the studio.
We first wanted to see how the different materials would react to different surfaces and each other.
We shot upon a variety of different surfaces from glass to paper and from below and above with a variety of lenses and different lighting setups.
There isn’t much to say except maybe that it was FUN!
We created some stunning imagery:
We got covered in paint:
And we’d do it all over again!
For projects such as this one, testing made a huge difference in the final result, allowing us to spend the shooting days to fulfill the client’s brief and expectations.