Approximate reading time 3mins I’ve covered more advanced subjects like how to prepare for a grading session, and how much can actually be graded in a day. But I haven’t yet touched on a simpler but very important subject: the *why?*. Why colourgrade your film in the first place? If you’re reading this, chances are […]
Approximate reading time 3mins Let’s say you’re planning your next film. You’re trying to plan the what, the when and of course the How Much. Something that has been discussed a lot with my customers over the years is how to assess how much work (and time, as time is money) is needed when you’re […]
Approximate reading time 4mins If you’re a small business in need of a staff portrait refresh, then you will know how much of a struggle this process can be, especially if you’ve never done it before. What are we after? How do we communicate that? What photographer is right for us? How expensive is it? […]
Approximate Reading time: 3mins Assuming your edit is locked, that your project was shot in log and that you are the editor, let’s proceed. There are two ways to go about this but it is, in my opinion, always preferable to grade from the original rushes as we know these video files have not been […]
Who would have thought the last 18 months were going to be so bizarre, and so intense? Not us, that’s for sure. Our work almost stopped overnight, except for colourgrading which we could do remotely and bits of video production. So we focused on other things we could do, like optimising the business workflows, refining […]
What a year it’s been… Everyone’s business has been suffering, especially in our industry. We can’t go out as we please, see family and friends. And It’s winter! Oh boy! At least we’ve been able to spend time with our children and eat loads of junk food! And at Soda, thanks to the fact we’ve […]
Hi Everyone! I hope you’re all doing well and keeping safe in these difficult times. We have started a new project with some of the Soda Visual friends yesterday called C19 THOUGHTS – We’re making a docu-diary of the C-19 lockdown… Trapped at home and already going mad? Make a 15-30 second video on your […]
So proud to see another project that we graded do so well! Mabel came to us through friends, and friends of friends. The story is sweet, and the execution is spot on. The synopsys goes something like this: “Emerging from a great loss, quirky 30-something writer, Mabel, whose only friends are her tortoise; Piña and […]
We’ve moved into Space4 about 2 years ago now and we couldn’t be any happier. It’s not just because it is closer to home, but because we share a set of values that are important to us. We want to surround ourselves with people who want to make the world a better place. Space4 is […]
To the few of you who had already been here, you’d think it hasn’t changed much and you would be right. It’s essentially the same design, almost exactly. But really, to us, it’s a massive difference. We’ve left our custom built backend (which we hated) and have now moved the site onto wordpress. And we […]