Why Grade Feature Image - Before & After

Why you should grade your film.

Posted Posted in Colourgrading

Approximate reading time 3mins I’ve covered more advanced subjects like how to prepare for a grading session, and how much can actually be graded in a day. But I haven’t yet touched on a simpler but very important subject: the *why?*. Why colourgrade your film in the first place? If you’re reading this, chances are […]

How much can be graded in a day?

Posted Posted in Colourgrading

Approximate reading time 3mins Let’s say you’re planning your next film. You’re trying to plan the what, the when and of course the How Much. Something that has been discussed a lot with my customers over the years is how to assess how much work (and time, as time is money) is needed when you’re […]

How to prepare your edit for a grade

Posted Posted in Colourgrading

Approximate Reading time: 3mins Assuming your edit is locked, that your project was shot in log and that you are the editor, let’s proceed. There are two ways to go about this but it is, in my opinion, always preferable to grade from the original rushes as we know these video files have not been […]

Post-Covid Update

Posted Posted in Misc

Who would have thought the last 18 months were going to be so bizarre, and so intense? Not us, that’s for sure. Our work almost stopped overnight, except for colourgrading which we could do remotely and bits of video production. So we focused on other things we could do, like optimising the business workflows, refining […]

Bye Bye 2020!

Posted Posted in Misc

What a year it’s been… Everyone’s business has been suffering, especially in our industry. We can’t go out as we please, see family and friends. And It’s winter! Oh boy! At least we’ve been able to spend time with our children and eat loads of junk food! And at Soda, thanks to the fact we’ve […]

C19THOUGHTS – A DOCU-DIARY ON COVID-19

Posted Posted in Misc

Hi Everyone! I hope you’re all doing well and keeping safe in these difficult times. We have started a new project with some of the Soda Visual friends yesterday called C19 THOUGHTS – We’re making a docu-diary of the C-19 lockdown… Trapped at home and already going mad? Make a 15-30 second video on your […]

Mabel – The film

Posted Posted in Colourgrading

So proud to see another project that we graded do so well! Mabel came to us through friends, and friends of friends. The story is sweet, and the execution is spot on. The synopsys goes something like this: “Emerging from a great loss, quirky 30-something writer, Mabel, whose only friends are her tortoise; Piña and […]

OUR NEW SITE HAS ARRIVED!

Posted Posted in Misc

To the few of you who had already been here, you’d think it hasn’t changed much and you would be right. It’s essentially the same design, almost exactly. But really, to us, it’s a massive difference. We’ve left our custom built backend (which we hated) and have now moved the site onto wordpress. And we […]